How AI Helped an Automotive SaaS Double Their Pricing
How we embedded AI into the core product experience to double ARPA, triple MRR, and position Dealer Reserve as the industry's first AI-enabled financing solution.
Our Impact
We partnered with Dealer Reserve to develop a strategic roadmap for AI integration, designing and building an AI platform that identifies optimal reserve opportunities, recommends creative deal structures to maximize profit, and automates manual analysis previously done by dealership staff.
Designed and built an AI platform that identifies optimal reserve opportunities and recommends creative deal structures
Enabled real-time generation of complex, profitable deal structures that humans couldn't create during sales conversations
Positioned Dealer Reserve as a category leader with clear AI advantage in a crowded automotive dealer software space
Automated manual analysis previously done by dealership staff, freeing up time for higher-value activities
The Vision
Dealer Reserve had a strong product but faced two key growth challenges. First, competitors were beginning to match core features, creating limited differentiation in a competitive market with increasing pricing pressure. Second, the platform had deal structure limitations—it could help finance managers find the best deal structure from standard options, but without AI, it could not generate complex, creative, and more profitable deal structures that a human wouldn't be able to do in a real-time sales conversation. As a result, dealerships were leaving significant profit on the table and the platform wasn't unlocking its full value.
Our Approach
We partnered with the CEO to develop a strategic roadmap for AI integration into the core product experience. Our approach focused on designing and building an AI platform that identifies optimal reserve opportunities, recommends creative deal structures to maximize profit, and automates manual analysis previously done by dealership staff. The solution enables real-time generation of complex, profitable deal structures during sales conversations, transforming the platform from a tool that finds the best standard option to one that creates entirely new, more profitable opportunities.
The Results
3x increase average dealer revenue - Increase in average dealer revenue generated through the platform
Doubled arpa - Average revenue per account doubled while maintaining strong customer retention
Tripled mrr - Monthly recurring revenue tripled through successful rollout of new functionality and pricing
Category Leader market position - Positioned as the industry's first AI-enabled financing solution with clear competitive advantage
"The AI platform really changed our business. We generated our customers 3x more profit on every deal, allowing us to double our subscription pricing."
John Ulman
CEO
Dealer Reserve
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