Tripling ARPA For A SaaS Used By 100+ Karate Schools
How we managed the complete product development cycle to launch a new member management system that tripled average revenue per account and became the primary revenue driver.
Our Impact
We managed the complete product development cycle—design, development, and support—to build TheDOJOApp's entire user management system from the ground up. We launched a new member management system that allowed TheDOJOApp to provide more value to clients and triple their average revenue per account, making the platform the primary revenue driver for their business model.
Built comprehensive user management system handling class scheduling, attendance tracking, and payment processing
Launched new member management system that tripled average revenue per account
Developed scalable platform architecture supporting 100+ martial arts schools simultaneously
Created fee-free payment processing system maximizing revenue retention for schools
The Vision
TheDOJOApp needed to build a complete school management ecosystem for martial arts schools that could replace multiple disconnected systems. Schools required seamless integration of scheduling, attendance, payments, and communication tools, along with fee-free payment processing to maximize revenue retention. They needed a branded mobile app experience that could adapt to individual school branding. The platform required building a scalable user management system capable of handling hundreds of schools simultaneously, implementing real-time class scheduling with capacity management and reservation features, creating a robust payment processing system with instant notifications and automatic deposits, and developing a comprehensive analytics platform to track school performance and student engagement.
Our Approach
We built a comprehensive user management system handling student enrollment, registration, and profile management, with a sophisticated class scheduling system featuring real-time capacity control and reservation features. We developed automated attendance tracking with check-in systems and detailed reporting capabilities, and created integrated communication tools including push notifications, SMS messaging, and targeted group communications. We implemented fee-free tuition payment processing for school owners, transferring credit card fees to buyers, and built an instant payment notification system with automatic deposit functionality. We created a comprehensive event payment system and developed integrated pro shop functionality. We also built a comprehensive analytics dashboard tracking student attendance, revenue, and engagement metrics, implemented belt progression tracking, created unlimited media management system, and developed multi-school management capabilities.
The Results
Tripled arpa - Average revenue per account tripled through new member management system
100+ schools platform scale - Scalable platform architecture supporting 100+ martial arts schools simultaneously
Primary revenue driver - Platform became the primary revenue driver for TheDOJOApp's business model
Fee-free payment processing - Fee-free payment processing model provides substantial cost savings for schools
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