Working With InfoFlutter to Create a Modernized Loyalty Program for Retail

How we redesigned the platform and modernized infrastructure to simplify complex rewards systems, improve user engagement, and support rapid growth for SMB loyalty programs.

Our Impact

We worked with InfoFlutter to comprehensively redesign their platform and modernize infrastructure, simplifying complex rewards systems and improving user engagement. We conducted a thorough overhaul of the UI/UX to make the rewards system more intuitive and accessible, implemented new cloud-hosted server infrastructure to support rapid user growth, and revamped website design and content to ensure stronger alignment with marketing goals and brand identity.

The Vision

InfoFlutter needed to simplify complex rewards systems that were complicated and difficult for users to navigate, with limited user engagement due to poor user experience. The existing infrastructure had limitations preventing rapid user growth and scalability, and there was a need for better brand alignment and marketing effectiveness. The platform faced outdated app design hindering user engagement and promotion of local businesses, complex reward redemption process creating friction in the user journey, infrastructure unable to support rapid user growth and high-volume operations, and inconsistent brand messaging across digital touchpoints.

Our Approach

We collaborated with the InfoFlutter team to revamp the app design and introduce more control over the 'Show & Tell' features, conducting a thorough overhaul of the UI/UX to make the rewards system more intuitive and accessible. We implemented seamless user journey design ensuring easy-to-understand tools and guidance for optimal engagement, and redesigned key features to improve usability and drive higher user satisfaction. We implemented new cloud-hosted server infrastructure to support rapid user growth, deployed robust security features and scalable architecture, built high-performance systems capable of handling increased user load, and optimized backend systems for improved response times and reliability. We worked closely with InfoFlutter to revamp website design and content, ensured stronger alignment with marketing goals and brand identity, implemented comprehensive redesign of key pages and updated messaging, and enhanced visual design to better convey the company's value proposition.

The Results