An AI Agent to Save a Development Agency 1,000 Hours Annually
How we delivered a high-quality AI agent in 5 days that resulted in $40k in annual savings and freed up 50% of the performance marketing team's time.
Our Impact
We delivered a high-quality AI agent solution in one week that automated lead management and marketing operations, resulting in $40k in annual savings and freeing up 1,000 hours annually for the performance marketing team.
Delivered a high-quality AI agent solution in 5 days, far faster than expected
Automated 1,000 hours annually of manual Google Sheets updates and lead research
Eliminated duplicate data entry between HubSpot CRM and reporting systems
Enabled real-time lead data updates and enhanced lead qualification with enriched prospect information
The Vision
Orases, a 70-person software development agency, was experiencing major operational inefficiencies in their marketing and lead management processes. The lead management team was spending 80 hours monthly on manual Google Sheets updates and lead research, with manual demographic research and lead enrichment required for every prospect. Lead sheets weren't updated in real-time, causing analytics delays, and there was duplicate data entry between HubSpot CRM and reporting systems. The performance marketing team was spending 50% of their time on manual data processing, causing delayed reporting that affected strategic decision-making and tying up high-skill team members with administrative tasks.
Our Approach
We developed and delivered a comprehensive AI agent solution in just 5 days that automated lead management and marketing operations. Our approach focused on automated lead enrichment, real-time data synchronization between systems, and intelligent data processing that eliminated manual work. We integrated the AI agent with their existing HubSpot CRM and reporting systems, implementing automated validation and data transformation workflows that maintained accuracy while providing enhanced lead qualification capabilities.
The Results
$40K annual savings - Total annual savings through eliminated manual work and increased efficiency
50% time reduction - Reduction in manual work time for the entire performance marketing team
1,000 hours annual hours saved - Hours eliminated annually in manual Google Sheets updates and lead research
2x increase team capacity - Ability to support double the client growth without additional staffing
"Working with Hilo was a great experience; their clear communication made a complex project feel incredibly simple from start to finish. We were absolutely blown away when they delivered a high-quality AI agent in 5 days, far faster than we ever thought possible."
Julie Cimbalista
Head of Marketing
Orases
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