Automating Simple Short Form Video Edits With a Custom Agent

How we built an internal AI agent that automates complete video editing workflows from raw footage to finished content, adding AI-generated B-roll, captions, on-screen hooks, and zoom effects for consistent, professional video production.

Our Impact

We built an internal Video Editor Agent that automates video production workflows, handling editing, multi-platform optimization, and thumbnail creation for consistent, professional video content. The agent automates the complete video editing workflow from raw footage to finished content, adding relevant AI-generated B-roll, captions, on-screen hooks, and zoom effects. This enables high-quality video production without editing expertise, ensures consistent branding across all video content, and provides scalable video production supporting business growth.

The Vision

Video production workflows faced significant challenges that limited scalability and consistency. Time-intensive manual video editing required technical expertise, making it difficult to produce content at scale. Multiple platform formats needed separate editing workflows, creating inefficiency and inconsistency. Inconsistent video quality and branding across content affected brand perception and engagement. Manual thumbnail creation was time-consuming and often resulted in suboptimal click-through rates. The need for professional video editing skills created bottlenecks in content production, limiting the ability to scale video content creation and maintain consistent quality across all platforms.

Our Approach

We built a Video Editor Agent that automates the complete video production workflow. Automated Video Editing applies editing templates for consistent professional results, adds intro/outro sequences automatically, and optimizes pacing and transitions based on proven patterns. The agent handles multi-platform optimization, creating formats optimized for different social media platforms automatically. Automated Visual Elements apply consistent branding and text overlays, add AI-generated B-roll footage that enhances storytelling, generate captions and on-screen hooks automatically, apply zoom effects and visual enhancements, and create A/B test variations for optimization. Thumbnail Creation automation generates optimized thumbnails designed to maximize click-through rates, applies consistent branding to thumbnail designs, and creates multiple variations for testing. The entire workflow transforms raw footage into finished, platform-optimized content with minimal manual intervention, ensuring consistent quality and branding while dramatically reducing production time.

The Results