Launching a Community Engagement App for XB
How we refined the mobile app and web experience to create a modern, intuitive platform that makes it simple for people to engage locally—posting events, finding businesses, and staying updated on what's happening nearby.
Our Impact
We partnered with XB to refine both the mobile app and web experience, focusing on usability and engagement. We updated the interface to feel modern and intuitive, transitioned the app from a paid model to free access, and added community features including stories, reels-style content, business profiles, reviews, and improved event management. We delivered updates across iOS, Android, and the web portal, ensuring a consistent experience everywhere.
Overhauled app interface to feel modern and intuitive with cleaner lists for events and businesses
Transitioned app from paid model to free download, removing barrier to growth
Added community features including stories, reels-style content, and in-app tutorials
Enabled business profiles, reviews, and advertising options for local companies
The Vision
Communities need ways to share events, discover local businesses, and connect with each other online, but most platforms are either too generic with social media feeds full of noise or too clunky with hard-to-use community boards. XB set out to create a mobile app that makes it simple for people to engage locally—whether that's posting events, finding businesses, or staying updated on what's happening nearby. The challenge was creating a platform that feels as easy and familiar as mainstream apps like Instagram or Facebook, but fully tailored to local community needs.
Our Approach
We partnered with XB to refine both the mobile app and web experience, focusing on usability and engagement. We updated the interface to feel modern and intuitive, with cleaner lists for events and businesses. We transitioned the app from a paid model to a free download, removing a barrier to growth. We added support for stories, reels-style content, and in-app tutorials so new users can quickly learn how to use it. We enabled business profiles, reviews, and advertising options so local companies can actively participate. We improved event submission, recurring events, and push notifications so people never miss what's happening. We delivered updates across iOS, Android, and the web portal, ensuring a consistent experience everywhere.
The Results
Free download user access - Transitioned from paid model to free access, removing barrier to growth
Cross-platform platform reach - Delivered updates across iOS, Android, and web portal for consistent experience
Enhanced user engagement - Added stories, reels-style content, and improved event features driving higher engagement
Enabled business participation - Business profiles, reviews, and advertising options allow local companies to actively participate
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